New technologies to target more specfic audience (text)

Text is used in everyday life and is the key factor for companies to advertise something to a target audience; using text to advertise films targets a wider range of audience for example orange Wednesdays, this advertises a buy 1 get 1 free to the audience this will draw a wider target market for orange therefore increasing there profit. Orange and cinemas are working together to advertise the film and promote orange because you can only get cinema deals with orange; this makes orange a more popular company for some audience members.
An example of orange Wednesday is;
• 2012
• Twilight
• A Christmas carol
• Paranormal activity
Orange are making films more advertise for example film companies are using orange to create a wider audience impact therefore increasing the profit for both the cinema/film and orange themselves.
But on the other hand quite a lot of people are not on orange therefore making the target audience not as much as it could be; but by them having this application when you join orange maybe more people will join orange just for the orange Wednesday’s factor.
Word of month come into play for orange as well because if a mate is talking how good orange Wednesdays are it might persuade them to change networks to get this special feature.
Word of mouth is a reference to the passing of information from person to person; this is good for orange and film because as I said above by family’s or friends recommending it, it could sway there choice of network.