Distribution and Marketing

Above the line advertising is advertising usually for bigger budget films and blockbusters this will include every single type of advertising especially the big one e.g. billboards, poster on buses film trailers on TV and Radio, merchandising e.t.c.

Below the line advertising is advertising for lower budget smaller films produced by companies like Warp Films they will uses cheaper or free methods of advertising e.g. Word of mouth (viral advertising) and they will put they trailers onto YouTube and iTunes for free however people will have to download and find these trailers themselves, they might also put news about new film releases on there website.

2012 is a big blockbuster film with a total budget of $200 million and they have used many advertising techniques there main technique being the TV trailer which is on at least 2 channels and a minimum of 5 times a day. It has also used some of its massive budget on posters and billboards around the UK and mainly in the US.

The men who stared at goats has a total budget of $25 million and have used similar advertising and marketing techniques as 2012 however they have spent less money on them and used them in smaller quantities i.e. less poster, trailer on less often e.t.c.

Bunny and the bull has a much lower budget I would say less than $5 and they spend as little money as possible on advertising they advertise the upcoming film on the Warp Films site and other sites like channel 4 and YouTube. They have no above the line advertising techniques like the other two films and they rely very heavily on viral advertising.