Merchandising
• The boat that rocked: used merchandising by advertising there film on, T-Shirts, Clothing, Gifts, Key Rings, Calendars, Tour Books and sound track.
• Bridget Jones: used merchandising by advertising there film on, sound track, and posters.
• James Bond: used merchandising by advertising there film on, Posters, monopoly, calendars, figures, games console, sound track, books, key rings, mouse mat, pens, bags, toys, wallet, watch, lighter.
James Bond has a lot of merchandising as there had a lot of funding from there film. They had a big success with there films. So promoting merchandise they advertise the film and make more profit.

Viral Marketing
• The boat that rocked: This is good for this film as it is a small budget so if the audience like it then it will get a good word and people who have watched it will advise others to watch it.
• Bridget Jones: If this film got a good rating then people would spread the word that it is good.
• James Bond: James Bond has a good reputation for being a good film so if a new film came out and it wasn’t as good as past films the it would get a bad rating by the audience. So people would spread the word its bad and not many people will go to watch it.

Synergy Marketing
• The boat that rocked:
• Bridget Jones:
• James Bond:

Product placement
• The boat that rocked:Sound track.
• Bridget Jones:to much Drinking, Smoking and drugs.
• James Bond: Watches:rolex, cars:astin martin.